Floki Announces Partnership with Legendary Formula 1 Team Alfa Romeo

Floki Races Ahead, Partnered with Legends

Alfa Romeo Car Reveal, Sunday February 27th

  • 9am CET: media release of CGI imagery and video of the C42. Release of Media Press pack. Sharing of images and videos on social media. All CGI imagery and videos, including the drivers’ interviews, are made available to all partners.
  • 9:30am CET: Virtual press conference featuring the drivers (Bottas, Zhou, Kubica, Team Principal and Technical Director. To be broadcast on YouTube.
  • Throughout the Day: 1-to-1 media interviews for drivers, Team Principal and Technical Director.

Floki + Alfa Romeo 2022 Partnership Summary

  • Floki’s distinctive branding will feature on rear end wing plates of both Alfa Romeo Formula 1 Team ORLEN cars for the full 2022 season, with a record 23 rounds from March until November anticipated to reach an incredible 1.5 billion people.
  • With Guanyu Zhou making his Formula 1 debut in 2022 as the first ever Chinese driver in Formula 1 alongside Valtteri Bottas, it is going to be an amazing breakout season for the sport.
  • Floki will also sponsor Alfa Romeo’s championship winning esports team.

Formula 1 by the Numbers

  • The sport is broadcast to 170 territories with an average TV viewership of 87 million per race and cumulative audience of 1.5 billion people.
  • The season of races spans 22 countries and five continents. Formula 1 is truly a global sport.
  • This is the first year Formula 1 is anticipated in Miami, which is a key and famously expanding crypto market. This means two races in the United States for the season, Miami on 06–08 May and Austin on 21–23 October.

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